Case Study
How Anbaalaya Sainik Got 52 Coaching Clients In 42 Days After Launch Using a Simple Presentation Funnel
Project Overview:
- Anbaalaya Sainik is a coaching company based in India that trains students to clear a competitive exam. They are well-established in offline coaching workshops. They reached out wanting to get more students into their online coaching program.
- Unlike other coaching industries, the dream outcome is not determined by the clients themselves but by the exam committee and the targeted market is not sophisticated.
- To address the fact that the dream outcome is not guaranteed, we added more value to the coaching by offering things that can be guaranteed. We doubled the price of the coaching program set by the market.
- We constructed a Lead ads presentation funnel to help the target audience with the lack of information to make the decision.
The Funnels: Lead ads presentation funnel
The Result:
Calculated 42 days after launch.
- Amount Spent on Ads: $874.86
- Number of leads: 1347
- Customers: 57
- Total revenue generated: $12,902.75
