Case Study
Squeeze page
Project Overview:
- To increase the conversion rate of the lead page (Squeeze page). The conversion rate before optimisation was 27% which is very low for a squeeze page.
- When we received the heat map for the page, 80% of the traffic bounced after the 1st CTA, which says that the headline is not relevant and captivating.
- The engagement rate in the 2nd section was very low because of the page is text-heavy.
- The thumb rule of a squeeze page is to build curiosity and widen the information gap which can only be closed by signing up.
- After optimising the conversion rate spiked to 58%, above average for any squeeze page.
27%
58%
